¿Por qué hoy es el Día de los solteros en China?

Publicado por Rocío G. Hinojosa

Hoy es el Día de los solteros en China, o como dice nuestra cabecera, 双11来了 shuāng shíyī láile (“El doble once ha llegado”). Pero, ¿por qué este día es el Día de los solteros? ¿Cómo surgió? ¿Qué caracteriza este día? ¡Te lo contamos todo aquí!

 

¿Por qué el 11 de noviembre es el Día de los solteros en China?

La razón es muy simple: el número que representa a una persona sola, o soltera, es el número uno, y el día del año que más números uno tiene es el once de noviembre (11.11), por lo que este día se ha convertido en el “anti-San Valentín” en China.

 

¿Cómo surgió?

Se dice que en 2009, en la Universidad de Nanjing, un grupo de estudiantes decidió bautizar este día como el Día de los solteros y, para matar las penas por no tener pareja, pasaron el día gastando dinero en compras. A partir de ahí, la costumbre empezó a crecer hasta que las grandes marcas y tiendas online descubrieron el potencial de ventas del Día de los solteros y comenzaron a ofrecer rebajas durante este día, haciendo que las compras se dispararan.

 

¿Qué caracteriza el Día de los solteros?

Como ya hemos dicho, este día únicamente trata de comprar. No existen otras tradiciones con respecto a este día, sino que todo el mundo en China, solteros o no, aprovechan las rebajas para comprar múltiples productos y la mayoría lo hacen, además, a través de las plataformas online. Muchas personas, conocedoras de las rebajas que se ofrecen durante el Día de los solteros, procuran no comprar nada en las semanas anteriores a la llegada de este día, sino que guardan los productos en la cesta de la web para, llegado el 11 de noviembre, comprarlo todo por un precio reducido

 

¿Cuánto dinero gastan los chinos en el Día de los solteros?

El año pasado, en China se gastaron más de 16.100 millones de euros en compras online solo en las plataformas del gigante chino Alibaba. Este año se batirán récords, ya que únicamente durante el primer minuto del día (desde las 00:00h hasta las 00:01), se han gastado 389 millones de euros, y cinco minutos después, la cifra ya alcanzaba los 2.600 millones de euros.

 

¿Y en el extranjero?

En otros países, algunas grandes tiendas online están comenzado a promover también esta costumbre, ya que está claro que recauda mucho más dinero que otras campañas de mismo tipo, como el Black Friday, originario de Estados Unidos.

 

 

Y tú, ¿vas a comprar algo hoy?

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18 thoughts on “¿Por qué hoy es el Día de los solteros en China?

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